What you buy and when you buy makes an enormous difference to our oceans. Our fish not only come from healthy fisheries, but they are also caught with the strictest standards of catch methods. These methods we have chosen do not deplete the resource, take unwanted by-catch or harm habitats. As the seasons change so should our buying habits; intelligent management of each fishery is based upon scientific evidence of how much each one can yield. Choosing fish that is in-season gives each species the time to fully recover from our demands for food.